3 Digital Marketing Strategies to Gain Success in Your Interior Design Business

Online marketing is the best way to promote and showcase your products and services to potential clients with efficiency. Below we review 3 digital marketing strategies you should be using to gain success in your interior design business. These are tips are from a larger webinar that was on “The top 10 digital marketing ideas for interior design businesses to grow and build a strong online presence“. Click on the wording to watch that full webinar. You will learn several strategies you can implement to start growing your business now.

1. Website

In today’s digital era of information and technology, the internet has become the primary source of information for people. A website is the first point where a potential client and seller come in contact. A website provides the first impression of your work and performance to potential clients. Ensure your website is fully functional, attractive, informative, user friendly, mobile responsive and has ample images of your best design/remodel projects. Some links for you to use are below:

  • GTMetrix.com – This free site will take a look at your website and let you know its’ overall performance with suggestions for improvements 
  • Answerthepublic.com – This site will give you suggestions for topics based on what users are typing in the search engines
  • Google Analytics – This is a site that allows you to measure the quality of traffic coming to your website. Once you place a code on your site you will be able to measure your a large number of statistics (type of traffic coming, advertising ROI, user experience information, etc.).
  • Google Search Console – This is another code to place on your website that will help you measure your websites’ performance and alert you of any issues and how to fix these issues for better website optimization and search results. 

2. Social Media

For interior design companies, having accounts on various social media platforms like Instagram, Facebook, Pinterest, and others is essential. You can showcase your work and ideas through these channels and reach a wide range of individuals.
By uploading the images of your latest and best projects of remodeling, home décor, and interior design, you can attract and engage a larger number of potential clients to your company. Some quick tips are below:

  • Focus on 1 profile/curate content for others
  • Completely fill out your profile
  • Think about the message/content calendar
  • Showcase your work, include yourself/team
  • Stay active, join communities (like, share)
  • Go live with other designers/influencers
  • Use new features when available (Reels-IG)
  • Zoho.com/social – Social media management tool
  • Hashtagify.me  – Site to help you identify good hashtags to use with you content  that will reach your desired audience

3. Video

According to studies, videos have the highest viewership and conversion rates. Showcasing your projects and works of art through a comprehensive video gives the potential client a better understanding of your performance and process. Video helps to tell your story, while highlighting a theme and keeping the user engaged for longer periods. Videos also help rank your website higher on the search engines. Some quick tips are below:

  • Define your UVP (Unique Value Proposition)
  • Develop a clear and defined story/how-to
  • Target the right audience/do research
  • Don’t create extra long and boring videos
  • Have a clear Call-to-Action (CTA)
  • Add titles, captions, descriptions, etc. (SEO)
  • Tell a story/don’t overdo your sales pitch
  • Focus on 1 message not multiple messages
  • Check the metrics/statistics of your videos
  • See our webinar to get a link to the video mistakes guide and how to define your UVP

These are just a few digital marketing tips to grow your company. Visit our resource library for additional trainings videos, webinars, and other helpful information. If you would like to speak with one of our team members to see how we can help you grow your business schedule a strategy session or give us a call.

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