Below are some case studies from current and/or past clients. Check back often as we update this page.
Case Study 1 – Google Business Profile
Synopsis
This home staging and interior decorating company in Orlando, Florida wanted to increase their local exposure.
Goal
Increase local organic traffic to their site by using our SEO road map with Google Business Profile (GMB) optimizations.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
As shown in the graphic, we increase their website visitor traffic by 106% in less than three months and their GMB visibility increase by over 380% in that same time span. This client closed several new projects based on this strategy and plans to increase market share even more in the coming months.
Case Study 2 – Local SEO
Synopsis
This remodeling company in Dallas, Texas wanted to increase local traffic and keyword rankings.
Goal
Increase their keyword rankings and local organic traffic to their site by using our 90-day SEO road map.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
As shown in the graphic, in less than six months we increased their local traffic by 530% along with increasing their keyword rankings by 95. This company has closed several projects because of this approach and are now going to expand their marketing efforts locally using an expanded SEO strategy.
Case Study 3 – Google Business Profile (GMB)
Synopsis
This client is a kitchen and bath remodeling company in Philadelphia, Pennsylvania. They wanted to increase their local exposure.
Goal
Increase local organic traffic to their site by using our SEO road map with Google Business Profile (GMB) optimizations.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
As shown in the graphic, in less than six months we increased their direct queries by 121.15%, and their direct queries and views tripled over that same time span. They are now receiving consistent inquiries locally and have booked a number of new projects based on our local search strategy.
Case Study 4 – Virtual Showroom
Synopsis
This client is a home remodeling company in Gardena, California. They want to modernize their new showroom for clients.
Goal
Develop a virtual showroom for users to pick different finishes within a space.
Action Plan
Create several virtual spaces with numerous finishes for users to pick from and develop their ideal space in order to streamline the buying process.
Outcome
We developed a virtual showroom with different rooms that has a number of different finish options throughout each room. The virtual showroom is displayed on various digital displays (iPads) throughout their new showroom for guest to use. We update the spaces and finishes every two months.
Case Study 5 – SEO
Synopsis
This client is a home remodeling company in Danville, California. They worked with a general marketing agency and were seeing minimal wins and wanted to enhance their digital marketing results.
Goal
Increase organic traffic to their site by implementing our 90-day SEO road map with On-Page, Off-Page SEO, Technical SEO, Local SEO Strategy, and Content Creation.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
As shown in the graphic, in less than a year we increased their calls by 1400%, their organic leads by 512% and their local visibility by 288%.
Case Study 6 – SEO
Synopsis
This kitchen and bath client in Detroit, Michigan came to us to increase traffic to their website using SEO.
Goal
Increase organic traffic using our 90 day game plan strategy with On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Use on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategies.
Outcome
In a little under a year we increased their call volume by 580%, their organic traffic by 63%, their website conversions by 241% and their local visibility by 336%.
Case Study 7 – Renderings & Animation Video
Synopsis
Our interior design client in Florida developed a complete home remodel project for a homeowner that lives off the coast. They needed visual graphics to help convey their ideas to the homeowner.
Goal
Create a presentation that conveys the interior designers design intent.
Action Plan
We will create renderings for each redesigned space and animate each room to show the transformation to the homeowner.
Outcome
We developed several renderings of each space and created a video that showed the overall vision of the interior designer. The homeowner loved the presentation and even increased their budget to make sure the total vision was realized.
Case Study 8 – SEO
Synopsis
This client is a home renovation company in Dallas, Texas. They wanted to increase the organic traffic coming to their website and begin ranking on page one for their main keywords. They hired a general marketing agency in 2019 that worked with them for 18 months with little to no results.
Goal
Increase organic traffic to the site by executing action items provided from our 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
We took over the account in March 2020 and in 10 months they were ranking on page one for all the main keywords they requested (see image). The traffic to their website tripled in that same time frame and using our conversion rate optimization they closed twice as many prospects as the previous year.
Case Study 9 – SEO
Synopsis
This home renovation client in Naples, Florida, wanted more organic calls coming to their business. They never used a marketing agency before and were skeptical about hiring one, but gave us a try because of our experience in the industry.
Goal
Increase organic calls to their business by executing action items provided from our 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
We started with this client in January 2020 and in the first 3 months the organic traffic to the site increased and starting in April 2020 the call volume started to increase (in-spite of COVID-19 taking full effect). Over the next year the call volume steady increased.
Case Study 10 – Video Marketing
Synopsis
Traci Connell Interiors was nominated as one of the finalist for 2019 HGTV Designer of the Year, in two categories (Color + Pattern and Before + After).
Goal
Traci and her team wanted to get the word out to her family, friends and clients to help acknowledge this great honor and promote what she has done and to obtain votes for her nomication.
Action Plan
Develop a marketing strategy to get the information out to family, friends and clients using social media and video.
Outcome
We developed a 30-second video and promted it on social media and other channels to get the word out and increase the vote tally for Traci Connell Interiors nomination as the 2019 HGTV Designer of the Year.
Case Study 11 – SEO
Synopsis
This client is a luxury design and build remodeling firm in South Florida. This client wanted to increase their local relevance in their service areas, increase rankings, get more leads, and make more money for the first two quarters of 2020.
Goal
Increase organic traffic to the site by executing action items provided from 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
In the past 3-6 months, we have generated 23 leads from their website organically. With an average close rate of 33.00%, average sale amount of $70,000.00, and generating potentially $415,800.00 dollars worth of business based on the generated leads from our SEO strategy.
Their Google My Business listing accounted for 197 actionable items which would have potentially become leads (via phone calls, driving directions and website visits) to their business over the last 6 months. With this kind of data and metrics the SEO strategy campaign paid for itself.
Google Analytics – Website ConversionsTotal Calls From Google My Business (Past Quarter)
Total Sales & ROIClicks & Impressions from Google Search Console
(last 3 months vs previous 3 months)
Case Study 12 – Pay-Per-Click (PPC)
Synopsis
Client provides specialized home remodeling to snowbirds (people with multiple homes and moving out in winter). They tried Google AdWords but didn’t get clients as expected, as most of them were regular remodeling jobs that they didn’t do. They came to us for paid social ads and to see if we could deliver results through that medium.
Goal
Qualified Leads & Conversions
Action Plan
1. Audience Research: Due to specialized nature of their audience, we had to do extensive audience research to built the customer avatar.
2. Messaging Analysis: Identifying proper messaging for target audience. We also created videos for video view campaigns to build awareness.
3. Campaign Setup & Optimization – Building campaigns & testing: We started testing with cold audience, tested re-targeting as well.
4. Event Marketing: Promoted their in-house events to potential customers to get attendees in their office to see them and talk about their needs.
5. Reporting on leads and taking feedback to understand quality leads.
Outcome
- 34 Leads Generated
- Awareness campaign achieved 2,247 thruplays
Case Study 13 – 3D Design Services
Synopsis
Our interior design client in Chicago wanted to develop 3D visuals to show their homeowner client options for different colors and material selections in their kitchen design.
Goal
Create 3D visuals to show the different materials to the client.
Action Plan
Utilize the design configurator to show the different colors and material options available.
Outcome
We developed a virtual walkthrough and design configurator for the interior designer to show their client the different color and material options available to them. The client was blown away by the realistic visuals shown and they were able to select the correct colors/ materials for them, which saved time and money.
Case Study 14 – SEO
Synopsis
A home renovation company in Bonita Springs, Florida wanted to increase their organic traffic to their website.
Goal
Increase organic traffic to their website by executing our 90-day game plan utilizing On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Develop content, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
We took over the account in March 2018 and began to increase their online visibility almost immediately. The graphic shows how we increased their stats over the last 12 months. This has been consistent growth year over year.
Case Study 15 – SEO
Synopsis
In 2018, an interior design client in Madison, Wisconsin came to us to develop their website and implement an SEO plan to drive traffic to the website.
Goal
Develop a website that is aesthetically pleasing that drives traffic to grow their business.
Action Plan
After creating a visually appealing website, consistently create content, optimize their Google My Business (GMB) page with posts and use SEO strategies to grow visibility.
Outcome
We developed their website and increased traffic and visibility year over year.
