Do you want to grow by leaps and bounds in your interior design and remodeling business? You will be happy to know that those days are long gone when interior design ads were only featured in magazines and other publications.
With the advent of technology, the line between the virtual and real world is blurring. Digital marketing is the need of the day for interior designers and remodelers to reach a wide number of potential clients. Reason being, the customer has turned to the internet for everything. From searching for a new trend to purchasing a new set of curtains, everything is online.
5 Digital Marketing Tips for Interior Designers and Remodelers
1. Social Media Presence
Nowadays, everyone has a social media presence and that is the main source of information and purchasing. Therefore, it is imperative for interior designers and remodelers to focus on establishing one. Social media lets you visually represent different designs and trends.
When someone logs into their Facebook and searches for a page on interior design trends, the first thing which will attract them is the pictures. Designers should aim to put out their best work and make portfolios of complete projects.
2. SEO Content
Search Engine Optimization is crucial to reach your clients. Being the best interior designer or number one in remodeling is of no use if your content does not show on different search engines. By writing SEO content, you can ensure all the traffic comes to you. Everything from your website design to your content should be SEO optimized.
3. Audience Targeting
It is essential to know who you are going to target. Kids will most likely not be interested in interior design. It is a niche market and your digital marketing strategies should be focused on specific targets like baby boomers, generation x or millennials to name a few.
So, target your audience wisely. Make different content for different segments and that will help you get clients.
For example, if you have a group of regular clients who get their remodeling done from you on a regular basis, make different marketing strategies for them. Moreover, don’t send similar messages to everyone. Nor the same email. Focus on making customized content for different segments of clients.
4. Start a Blog
Starting a blog is a sure way to market your interior design business. The best way to do this is to search frequently asked questions related to remodeling and interior design and make blog posts with those headings. Tell the audience you have a solution for their problems.
Next, add in links to your website or products and make them realize that your brand will end their worries or hiring you will be a good decision to make.
5. Videos
At the end of the day, people are social animals and word of mouth spreads faster than wildfire. Hence, make videos. People believe what they see. Therefore, make videos and upload them on your page. You can use videos for dual purposes. Not only can you introduce new schemes of trends, you can show satisfied clients as well. Check out our video market webinar for more information.
These are just a few digital marketing tips to grow your company. Visit our resource library for additional trainings videos, webinars, and other helpful information. If you would like to speak with one of our team members to see how we can help you grow your business schedule a strategy session or give us a call.