Ask most of the kitchen and bath remodeling business owners about the best way to get website traffic and they will surely talk about SEO. Yes, there are other channels available as well like social media and referrals but nothing is as powerful as the search engines.
Many of the kitchen and bath remodel companies that run their own websites have a limited understanding of SEO and they find it too complicated to even get the SEO basics right.
If you are in the same boat, don’t worry! Today we’ll go over how to optimize a website for getting good rankings on search engines just by following some simple steps. Let’s begin:
5 SEO steps to use on your Kitchen and Bath Remodel Website
1. Conduct Proper Keyword Research
Everything in the world of SEO starts from keyword research. In order to optimize your site for search engines, you can use free keyword tools like Ubersuggest to find the right keywords related to your niche and incorporate them at different places on your site.
Search for low-competition and high volume keywords because they will increase your chances of getting ranked on search engines.
2. Write Value-Rich Content
No matter how advance the SEO world gets, content will always be king. Search engines like long and value-driven content. According to Google, the ideal length for a blog post is 1800 words. Remember, that’s just the starting point.
Before you decide to write content on any topic, Google your primary keyword and visit the top 10 pages. If the content is longer than 1800 words, then your content should have a word count equal to or greater than those similar articles. This will help you to get good rankings in search engines.
3. Perform On-Page SEO
On-Page SEO is basically about optimizing different pages of your website. All the factors like SEO title, headings, sub-headings, URL, and Meta tags fall in this category.
Always use your primary keyword in the title of your page and sprinkle the rest of the keywords throughout the body including subheadings and image alt-text. However, do not go overboard with keywords and keep the density between 0.5 to 2.5 percent.
Plugins like Yoast SEO make on-page SEO very easy for you by providing easy-to-follow instructions for individual pages.
4. Optimize Your Website for Mobile
As more and more people are accessing websites on mobile devices these days, search engines have made mobile-friendly websites an important part of SEO. Google has introduced mobile-first index which means if your website is mobile-optimized, you’ll surely rank better. You can perform mobile-friendly website tests using different online tools and then make improvements accordingly for your website.
5. Boost the Speed of Your Website
If your website takes more than 2 seconds to load, you’ll have a hard time ranking on search engines. Search engines give preference to speedy websites and improve their ranks as well. Google PageSpeed Insights is a tool that provides valuable insights on how long your website takes to load on different devices and how you can fix serious issues (if any) to make your website load faster.