10 Common Mistakes to Avoid in Video Marketing of a Kitchen and Bath Remodel Business

​Are you looking for ways to market your kitchen and bath remodel business and gain more sales? Do you know about video marketing? Is it part of your marketing strategy?

If yes, that’s great! Videos are becoming a popular and highly effective way of gaining the attention of your potential customers. This makes video marketing a fast and competitive game where mistakes can badly destroy your chances of winning.

You should develop a personalized video marketing strategy to build a strong brand identity, engage with an excited audience, and reach new customers who may not know about your kitchen and bath remodel business. Regardless of the marketing approach you use, here are some of the most common video marketing mistakes that you should try to avoid while creating and presenting video content to your audience. 

Top 10 Most Common Video Marketing Mistakes:
1. Choosing a Poor-Quality Video Production Team
Your audience and your potential customers can be very critical about the quality of your video and can relate it to the quality of your business. Many small kitchen and bath remodel businesses make this common mistake of hiring unprofessional and unreliable video production teams for creating videos. Sure, you can create videos using a phone but is that how you want to market your brand? Hire a professional team of experts to produce good-quality videos and ask them a lot of questions before making the final decision.

2. Not Having A Defined Story
Like all other types of content, video marketing needs a story. Never start shooting a video until you are clear with its purpose. No matter how informative and entertaining your video is, if there’s no strategy, it will hardly make any noticeable effect on your audience. Put the most important points of your video in the beginning and follow up on them with the help of a story as the video progresses.

3. Targeting the Wrong Audience
One of the biggest challenges you’ll face in video marketing is to target the right audience. In fact, the main goal of video marketing is conveying the right message to the right people. So, before you dive into video content, make sure you know who your target audience is. This will help you craft a targeted message that will resonate with them.

4. Creating Extra Long and Boring Videos
This mistake is so common because most of the video makers generally forget about it. For the past few years, the attention span of the audience has dropped from 12 seconds to 8 seconds. People are more likely to switch away to the next video if they don’t find your video interesting in the first few minutes. Always keep in mind: the shorter video, the better it is for your audience.

5. Not Having a Call-to-Action (CTA)
“Click here to download the app”, “Get in touch with us here”, “Visit our page here”. Do you add something like this at the end of your videos? If not, this is more than just a mistake. When you leave your viewers confused about what to do next, you miss great opportunities to get a lead, a sale, or a click. Never forget to add a clear call-to-action so that your viewers know the next steps they should take once the video is over.  After all the hard work you put in making that video, you’d surely not want to miss your target customers just because a strong CTA was not there.

6. Forgetting the Captions and Sub-titles
According to several studies around 85% of Facebook videos are watched without sound. Did you know this? This is because Facebook plays videos on auto without any sound on smartphones. That’s why the videos with captions and subtitles perform a lot better than the ones not having any caption or subtitles. Therefore, always try to add accurate subtitles and captions to your videos.

7.  Neglecting SEO
SEO is the most important part of your marketing campaign. If you are doing everything right but not making your videos SEO optimized, you’ll have a hard time getting the results you want. Most of the top-notch video makers don’t know much about SEO and they just upload the videos directly. By doing the proper SEO of each video, you can make your video marketing campaign viral which can generate a lot of views without even spending thousands of dollars.

8. Overdoing Your Sales Pitch
Most of the videos usually get neglected and go to spam only because they look too sales-pitchy. Your audience does not like the feeling of being sold to. So, ensure that you are not making this mistake in your video marketing strategy. Never force your potential customers to purchase something because most of them will simply leave your video. Before you start selling your product, empathize with the needs of your audience, understand, their needs, and build a good relationship with them so that they can connect with your brand.

9. Not Using the Metrics to Track Progress
Once your video gets uploaded, you might feel like your job is over but believe me, you are not even close. There’s this mistake you need to avoid – not using video analytics to track the progress of your marketing campaign. Using different metrics will help you to know whether you achieved your marketing objectives or not. The analytics will provide you all the information about who watched your video, how long they watched, and which part they watched the most.

10. Adding Too Many Messages in a Single Video
Remember, when you try to speak to everyone, you are actually speaking to no one. Even if your products and services solve the problems of a wide audience, always try to focus on one message in a single video. One of the best ways to draw results from video marketing is to design each video strategically to accomplish a goal. Stick to one video-one message format to avoid the mistake of overloading your videos with a lot of ambiguous messages.

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