Marketing through email is a great way to drive traffic to your site and increase phone calls coming into your business. Of all the marketing methods available email marketing is one of the most cost effective ways to market your business. There is a right and wrong way to market through email and we will help you utilize the right way in your email campaigns so you can grow your prospect list and gain more business.
Below are key points you need to remember with email marketing:
- Get your clients’ permission to add them to your email list.
- Make sure you allow clients the option to opt out of receiving email messages at the bottom of every message.
- Use the 80/20 rule, 80% good information and 20% sales. For the 80% value, develop information about the industry, give good home remodel tips, throw in some DIY tips, and make sure it’s information that will help your users.
- Send subscribers emails once per month the same time every month to build consistency with your readers.
- Be consistent because a client may refer you months or years from now, so stay top of mind.