Below are typical questions for digital marketing agencies. Many of these client’s have asked us to answer so we wanted to provide this page so you know what to expect when working with us.
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1. What Do I Need to Know about Digital Marketing?
Digital marketing is one of the most popular forms of marketing in this era. Different businesses are using digital marketing to create awareness about their products/services among potential customers using electronic devices like computers, mobiles, and tablets.
Kitchen & Bath Marketing Solutions is a full service digital marketing company, which means we offer all online marketing services to get our clients in the interior design/kitchen and bath industry results. You can find out more about the services we offer on our Services Page.
2. What Does a Digital Marketer Do?
A digital marketer is a marketing specialist who works with different businesses to develop effective strategies and campaigns to meet a particular goal. If you run your own business and do not know much information about digital marketing, you should consider engaging with an experienced digital marketer or hiring a digital marketing agency to get the job done for you.
Kitchen & Bath Marketing Solutions is a specialized digital marketing company that focuses on marketing for the kitchen and bath remodel industry which also includes interior designers and residential architects. To find our more about us and who we are visit are Why KABMS page.
3. How My Business Can Benefit from Digital Marketing?
In today’s digital world, whenever people want some product or service, the first thing they do is to search it on Google. If your business has no online presence, you will never be able to reach those potential-customers and will always lose to your competitors who can be found online. Digital marketers help you to establish your business online and provide your prospects with answers about your business, like where you are located, what you do, how you can be contacted, and what your rates are. Marketing your business online provides a good reason to your prospects to take your business seriously and book an appointment with you.
If you are a Kitchen and Bath Remodeler, Interior Designer, or Residential Architect, we have the digital marketing solutions to get your results and grow your brand. We have been doing this for years with a number of success stories and testimonials to show. Give us a call to learn more or schedule a Strategy Session to see how our company can help remodel your marketing and grow your bottom line.
4. What is Involved in Creating a Digital Marketing Strategy?
A digital marketing strategy is a plan for building an audience or a community for your business. A good digital marketing strategy consists of different elements like establishing objectives, mission statement, a value proposition, audience persona, detailed buyer funnel, and much more. It also involves analyzing the results generated from different digital marketing campaigns based on different metrics to see how the digital marketing strategy is performing.
Let Kitchen & Bath Marketing Solutions help you develop and implement your marketing strategy. Take a look at our 10-point marketing checklist which will help you identify what is missing in your digital marketing plan.
5. How Do Digital Marketers Measure Success?
Digital marketers identify the key performance indicators (KPIs) that are most suitable for the growth of your business. As a starting point, they set up different metrics to get visitors, analyze the traffic, and consider conversions based on weekly or monthly data.
At Kitchen & Bath Marketing Solutions we have state-of-the-art campaign tracking to measure all the marketing campaigns we run on behalf of our clients. We track every aspect of our campaigns to ensure our clients are getting a good return on investment (ROI). Visit our campaign tracking page to learn more.
6. Which Marketing Tools Do Digital Marketers Use?
Different digital marketing agencies make use of different marketing tools based on the requirements of the clients. They heavily rely on online platforms and software tools to conduct research, analyze data, manage projects, and report on results.
Our digital marketing agency uses tools like SEM Rush and other industry standard meaure, tracking and marketing tools, but we also have a proprietary software we have built to allow our clients to see what is going on with their campaign at all times. Every client gets their own login to our project dashborad so they can monitor and track what is going on with their campaign as often as they like. For more information on our dashboard set up a Strategy Session call to learn more or give us a call at 800-516-5773.
7. What Information Do I Need to Provide to a Digital Marketer?
Before you start working with a digital marketing agency, you need to identify what role digital marketing will play in reaching your business objectives. Based on your marketing needs, prepare a list of services that you would want a digital marketing agency to handle for you. Be clear about your requirements and what you are expecting from digital marketing. The rest is handled by the agency.
When we bring on new clients we have a 1-hour intake call to gain all their pertinent business information and assign them an Account Manager (which we introduce them on that call) to manage and monitor their campaign. The Account Manager is the first point of contact for each client to discuss their marketing campaigns. Visit our Why KAMBS page to learn more about our team.
8. How Does a Digital Agency Report Progress?
One of the great things about digital marketing is that everything can be analyzed, tracked, and measured. Once you hire an agency for digital marketing services, you are provided with a weekly/monthly progress report stating the results of the metrics (leads, conversions, customers, traffic, SEO, etc.) used for your business. The agency provides you a detailed document explaining what was done, why it was done, and how the results look like.
Every client gets a monthly review call with their Account Manager to go over their marketing campaigns. All clients also have login access to their client dashboard where they can see real time stats on what is taking place in their marketing campaigns.
9.What is a Marketing Funnel?
A marketing funnel shows the journey of your customer with you. It highlights the stages a buyer went through from his/her first interaction with your brand to finally making a purchase.
The funnel narrows down as it reaches the final stages because the probability of generating sales decreases at each passing phase of the funnel. Digital marketers evaluate the results of the funnel to increase brand awareness, drive more sales, or engage more users.
10. How Frequently Do I Need to Meet with the Digital Marketing Agency?
It depends on the requirements of the clients. Some clients like to get in touch once a week, some once a month. Whatever way you like it, communicate your expectations from the start so that the agency can come up with a schedule that meets your needs.
At Kitchen & Bath Marketing Solutions we believe in strong customer service and communication is key to this point. In addition to being assigned an Account Manager at the start of the campaign, within the client dashboard there is a streamlined communication system that communicates with the entire team. So even though the Account Manager will see all communications from their client when they send a message, other members of the team have access to those communications as well if an urgent matter creeps up and the account manager is busy another team member can communicate with the client to get them up to speed on that particular issue. We are constantly improving our communication systems to make sure our customer service is second to none. One of the reasons we have a high retention rate and great reviews is because we believe in strong communication and great customer service.
11. How Long is a Typical Contract with a Digital Marketing Agency?
Digital marketing takes time to grow and cultivate results. You have to be patient with the process. Marketing campaigns demand time to generate substantial results. The agency will be able to provide the contract period after considering the competition in the market and your goals. So it greatly varies depending on the nature of your project.
We typically have a 6-month contract depending on the package or service you choose since as mentioned aspects of digital marketing takes time to bare fruits. We are completely honest and up front with our clients and let them know which services will usually return faster results then others.
12. How Do Digital Marketers Generate New Ideas for Businesses?
Digital specialists are very creative. They think of the strategy and tactics that need to be implemented on your business and then focus on ways that can motivate people to take action like attending an event, donating to a cause, buying a product, sharing a piece of content, etc. They keep the business objectives in mind and use their innovative approach as well as experience to accomplish those objectives.
The team at Kitchen & Bath Marketing Solutions is very creative and we have over 20 years of marketing and industry experience so we have seen a lot and know how to pivot when things are not working. In addition, we understand the changing times of technology and every member of our team has continuing education requirements in their specific area of expertise. So we all attend conferences on a quarterly basis either in person or via video conference to make sure we are up-to-date on the latest trends in digital marketing.
Each member of our team also participates in marketing groups within their specific area of interest/expertise. So there are emails, weekly meetings, and Facebook groups events that happen consistently that allow our team members to follow industry experts and make sure we are providing our clients with the best knowledge of the time.
13. How Does a Digital Marketer Decide which Social Channels to Pursue?
There are a lot of social media platforms available today. Each platform has its own purpose. Digital marketing agencies stay updated with the social media trends and the best methods to reach the audience. Thus, when you approach a digital marketing agency, they focus on your business niche and then make you aware of the social platforms that will generate the best results for you.
At Kitchen & Bath Marketing Solutions since we focus only on Kitchen and Bath Remodelers, Interior Designers and Residential Architects, we have developed a system that best meets our clients needs. Because this is our niche and we have worked with businesses in this niche for years we know what works and what doesn’t without having to do a lot of trial and error. Depending on the goal of the client, whether that is gaining leads, building their brand, growing their national presence, or a combination of all of them we have developed strategies that can help you achieve your goals. Give us a call at 800-516-5773 or set up a strategy session to learn more about our strategies to help you grow your business.
14. How Much Will It Cost?
The cost of digital marketing services vary by agency and industry. If you are working in a competitive market like Los Angeles or New York your services may cost less then a business in No name USA. Also the industry plays a factor in the cost of digital marketing services since plastic surgeons spends lots of money on ads or marketing services to make sure they get quality clients, while a local barber may not want to spend as much on digital marketing services because their cost for goods has a much lower price point. So prices will vary.
To be honest we (Kitchen & Bath Marketing Solutions) never compete on price. We know we are not the cheapest digital marketing agency out there but I am sure we are not the most expensive either. We just don’t compete on price. We compete on quality of services, customer care and experience. We are experts in the industry of design and remodeling (kitchen and bath, interior design, and residential architecture), and experts in digital marketing with over 20 years experience working for clients of all sizes (local mom and pop to fortune 500 companies). So we bring the best of both worlds to growing your business through digital marketing.
So to sum up, we will not compete on price with any agency out there (which we will never compete on that level), but when it comes to experience, quality of services and customer care we will come out on top against anyone. So if the lowest price of services is what you are looking for we are not the company for you. But if you want a company that will get you results and help you have on average, a 40% year over year growth with a team that knows this industry and cares about their clients then you have come to the right spot.
15. Can You Illustrate Your Past Successes?
Digital marketing agencies that have been doing this for a while should have a track record to share with prospects.
Here at Kitchen & Bath Marketing Solutions we are proud of our success and want to share case studies and testimonials with you. Check out our case studies pages to see current and past success. We update this page on a regular basis so check back often.
16. Does Your Agency Hold Industry Experience?
The problem with most digital marketing agencies is that a lof them are not industry focused and tend to work with all different industries and locals. There are some that success but many more fail because it is hard to master an industry when you have to spend time focusing on other clients in other industries. As the saying goes,” If you are a jack of all trades you are a master of none.”
At Kitchen & Bath Marketing Solutions we are niche focused on kitchen and bath remodelers which can also include interior designers and residential architects. This gives us the ability to really hone our craft and develop systems around what works best to get our clients the best results possible. We are also members of the National Kitchen and Bath Association (NKBA).
To find out more about our industry experience and that of our CEO visit our Why KAMBS page.
17. What Form of Digital Marketing are You an Expert in?
Digital marketing companies work with a lot of different industry but over time they develop expertise in certain disciplines where they have the most success.
Kitchen & Bath Marketing Solutions are experts in the kitchen and bath remodeling space, just like our names says. We have over 20 years of industry experience not only in marketing but practical experience as well working on remodels and leading teams that completed residential and commercial remodels with projects over 20 million dollars in renovation construction cost. To learn more visit our Why KAMBS page.
18. What Project Management Tools Do You Use?
There are a number of project management tools on the market today to help digital marketers complete their task of organizing data and tracking their marketing campaigns. Each tool has it plusses and minuses depending on the situation and the spceific need for the tool.
We use a proprietary project management tool which we built based on our experience of other tools and the lack of certain feature we felt we needed to really enhance our client experience. Each client will get access to this tool and have their own client login to review and track campaign success. To view a demo of this project management tool give us a call to set up an appointment or schedule a Strategy Session so we can let you see the power of this tool.
19. What Areas of Your Work Do You Outsource?
Some digital marketing agencies outsource aspects of their work which they are not experts at or do not work on consistently.
We do not outsource any work because our team is experienced in all aspects of digital marketing. Every team member focuses on their specific area and keeps up-to-date on the latest trends and strategies in that specific industry to ensure we are giving our clients the best chance to succeed.
20. Who are Some of Your Previous Clients?
Digital marketing agencies should be willing to share past client’s work.
You can find client testimonials on our home page and we would be happy to share more with you upon request. We even have some client’s willing to speak with others about their experience.
21. What Digital Marketing Strategies Do You Implement for Your Own Brand?
Good digital marketing agencies just don’t talk the talk but walk the walk and use the same strategies on their clients for themselves.
We at Kitchen & Bath Marketing Solutions use all the same marketing techniques on our clients as we do on ourselves. We spend a lot of time and money marketing our services and building our brand. We are active in local civic associations and spend time volunteering and building our brand in our local communities. We believe in giving back to the community.