5 PR Rules Interior Designers & Remodelers Should Live By

You cannot land upon the cover pages of magazines and interior design websites through sheer luck or coincidence. It requires active effort and a very good PR strategy. Public relations or PR plays a vital role in the brand development of an interior design and remodeling business. Being a service-oriented industry, word of mouth and your reputation in the market contributes significantly to the growth and success of the company. To make full use of this marketing strategy here are 5 PR rules interior designers and remodelers should live by no matter how big or small they are.

1. Specify Your Niche

Instead of following a generalized approach towards target marketing, you should clearly define the niche you are catering to. Your services cannot be suitable for everyone. So, be specific in selecting your audience. If you try to please and impress everyone, you are bound to lose the focus of your efforts. The key to success is to be innovative and differentiate yourself from others. Prove yourself as one of a kind that stands out in a crowd. This way you will be able to attract the right customers for the right service.

2. Incorporate the Personal Factor

You are an interior designer or home remodeler. You are the brains behind the project. You design and you create. This business should be a reflection of your creative endeavors. Do not detach your brand from your personal human touch. Being an art full of emotions and sentimental feelings, the business of interior design and remodeling requires a personal connection between the designer and the client.

So, in your PR efforts, focus on providing information about yourself as well. You are the face of the brand. Talk about your experiences, professional knowledge, and industry standing. Position yourself as an expert in the field and over time your PR efforts will pay off.

3. Highlight Your Partnerships

If you have worked in collaboration with famous brands and for well-known clients, you should not hesitate to highlight their names in your PR promotions (assuming they are okay with that). Showcasing your completed projects and successful designs with big names can help create strong references for you. Such partnerships can also help enhance your position in the industry, your credibility and help develop an environment of trust for other potential clients.

4. Establish and Strengthen Your Relationship with Journalists

PR management is all about developing the right connections with the right people to promote and market your brand effectively. You need to identify the magazines, websites, interior design portals, and other electronic media sources which can make a difference in the industry for your brand. Identify the journalists you need to establish constructive partnerships with. Such media networks can help improve your PR efforts tremendously and assist you in enhancing your market presence.

5. Choose the Timing Wisely

Timing of your PR and managerial efforts is vital for positive results. Research on the publications and calendars of the media sources and interior design industry events and indulge your public relations efforts accordingly. The right efforts at the wrong time will only lead to a waste of money, hard work, and valuable resources. 

Keep these rules in mind while developing your public relations (PR) and marketing strategies. These are just a few ways on how to increase your interior design and kitchen & bath remodel business exposure with public relations. For more info take a look at our resource library. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.

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