Get Found. Get Recognized. Get leads!
First things first, you need to be found on the search engines. Before you can convert a prospect into a client, they need to know you exist. Second, you need to get recognized and noticed. This will happen only when you have something different than the rest. If they like what they see, you will generate leads. Third you need to have marketing strategy to get the prospects to come to your website, social media profiles or other properties. This blog is all about helping your developing the marketing strategies to generate leads, and below we get into the best tips to do just that.
Best Tips to Generate Leads for Interior Design and Home Remodeling Businesses
So, this is the baseline we will use to give 5 tips to craft your strategy for 2021. With this, you can’t go wrong.
- SEO Optimization
True, it is important to include the keywords while writing content, but that is not only what is important. There are proper SEO strategies that will help you climb the rankings on Google and other search engines. With so many tracking software available for free, you can see where your site stands in terms of SEO optimization. For a detailed look at SEO for your website, take a look at our SEO checklist page.
- Facebook Advertising
Undoubtedly an untapped and overlooked method, Facebook advertising can be used to generate new leads in the interior design market. It provides a high-level of granularity. You can easily target people belonging to a specific area or location. This will surely increase your conversion rate.
Want to super-charge your business and get more people to know you for who you are? Yes, the answer is blogging! This is an excellent way to introduce yourself to people and get their interest. A blog is a perfect way you can showcase your skills and tell the world who you are and what you have to offer. Include interesting things in your blog. Either target the entire interior design market or target a smaller niche within the design arena. It all depends on you. Include some interesting tips and come across as an authority.
- E-mail List
Creating an e-mail list is critical if you want to generate more leads this year and for years to come. Keep in mind to send monthly newsletters including new launches and new ways in which the users can use remodeling techniques and tips like a pro. To make potential clients notice you, go for pop-ups. Yes, that is annoying sometimes but 1 in 3 people have been found to subscribe to newsletters when a pop up appears.
- Network, Network, Network
Online networking is as important as networking in person. So, if you want those leads to pour in, make increasing your network your new year resolution. There are so many different ways you can do this. Collaborations with bloggers, giveaways on different websites, building a presence on social media platforms like Facebook, Instagram, etc. The trick here is to not only engage with the target audience, but to work closely with people/businesses using similar content.
Using these techniques will allow you to increase your prospects for sure!
For more information check out our Resource Library for additional marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.