In continuation of our previous blog, today we will introduce some important features to make interactive websites for interior design and remodel business websites.
1. Chatbots
The feature that has gained popularity recently and will still be useful in 2023 is chatbots. We anticipate that chatbots will increasingly be used for routine customer service inquiries and “personal shopping” as artificial intelligence and machine learning continue to advance. For instance, the chatbot may offer a free phone consultation to a customer who visits your website asking for a service.
They can learn about the process through the chatbot. The consumer may have a great experience as a result, and the firm will avoid the costs of providing live customer service.
2. Voice-Activated Interface
Instead of typing into Google to search for information, we now ask a query or make a demand. In light of the increasing use of speech chatbots and virtual assistants, site design has had to adapt. Although most websites don’t have a voice-activated interface, this new development won’t go away anytime soon. We may anticipate more websites incorporating voice search as a substitute for standard text search.
3. Availability and Accessibility
There is an increasing necessity for online design to take into account the demands of individuals with disabilities, since inclusivity and accessibility are more than just a fad. More than merely a component of strong customer service and offering a fantastic experience, having a website that every visitor can navigate and interact with is essential. It can improve conversion, improve your SEO, and expand your audience.
Strong color contrast between text and backgrounds, focus indicators, such as the rectangular outline that appears around links when using keyboard navigation, labels and instructions with form fields instead of insignificant placeholder text, and the use of useful alt tags for images (which improves SEO!) are all elements that increase accessibility.
Know more about accessible websites in KABMS blog & webinar section.
4. Interactivity
A wonderful method to add value to visitors, encourage interaction with your website, and discover more about them is by including interactive parts.
If you were a realtor, you might have upgraded your website to include a mortgage calculator. Based on the information entered into your calculator, you are providing value to your visitors while also getting to know them better.
Interactive marketing examples include: quizzes, polls, surveys, calculators, and competitions.
5. Virtual Reality
In the upcoming years, there will be an increase in virtual reality experiences on websites. Consider websites like Airbnb that allow you to view a rental property before making a reservation. Or the capability of the IKEA furniture website to display how a sofa might seem in your space.
A website’s use of virtual reality (VR) can be a potent tool for providing visitors with relevant, useful content that aids in their decision-making.
6. Micro-Interactions
When a user hovers their mouse over a link, it changes colors, which is one of the most popular micro-interactions. The same experience might be given extra attention to stand out with the focus on micro-interactions.
Think about a gradient that gradually changes color as you browse down a page or a burst of color that emerges from your mouse when you click an element. These are excellent illustrations of improved micro-interactions that you’ll encounter more frequently.
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