from a 5X Return on marketing spend due to low lead quality to a 22X return & a steady pipeline of quality leads in 12 months
Quincy came to us because he needed leads for his design business but he tried companies in the past where he spent money but didn’t get much of a return. Prior to us he used a company that did okay, some months he made money (had a 5:1 ROAS), other months he didn’t make any money at all. So he wanted to work with a company where he could get consistent results with a great ROAS. Before us Quincy was getting average to below average results from general marketing agencies.
Since Quincy didn’t have a website and didn’t want one we had to create landing pages and optimize them using our proprietary techniques to drive quality traffic to them with a compelling offer. It took several months to get it all dialed in (we started working with him in late 2022) but after we did our CRO (Conversion Rate Optimizations) the leads started to flow in. In the first 60 days we increased their ROAS by 30% and after the first year we increased their ROAS from 5:1 to 22:1, as seen in the graphic comparing January 2022 (the other company) to January 2023 to see after using the same ad spend we were able to get better results. After using us we were able to get Architecture Estates consistent leads with a positive ROAS.
Here is an image of their PPC Ads campaign one year before us (Jan 2022 - May 2022 and after us (Jan 2023 - May 2023):