From Low Online Visibility To 1,100+ Leads & A Streamlined CRM-Driven Sales Pipeline

Client Overview

BKC Kitchen and Bath is a leading provider of kitchen and bath remodeling solutions. With a strong reputation offline, BKC wanted to expand its digital presence, generate consistent online leads, and streamline its sales process.

The Challenge

• Low Online Visibility: BKC was not ranking competitively for kitchen and bath remodeling keywords.
• Unpredictable Lead Flow: Reliance on referrals and traditional advertising limited growth.
• No Centralized CRM: Tracking leads from multiple sources (website, calls, forms) was fragmented, leading to missed opportunities.
• Lack of Data Insights: BKC needed reporting that could clearly show ROI from digital campaigns.

Our Approach

KABMS developed a multi-channel growth strategy combining:

1. SEO (Search Engine Optimization):

   • Improved keyword rankings through on-page optimization and content strategy.

   • Strengthened local SEO to capture high-intent homeowners searching in their service areas.

2. PPC (Pay-Per-Click Advertising):

   • Launched targeted ad campaigns focused on kitchen and bath remodeling keywords.

   • Optimized campaigns for conversions, ensuring a strong return on ad spend.

3. HubSpot CRM Integration:

   • Centralized all leads from website forms, calls, and ad campaigns.

   • Implemented lead tracking workflows to improve response time and sales efficiency.

   • Provided transparency through dashboards and reports, showing the source and performance of every lead.

Results

Lead & Deal Performance (Jan–July 2025):

• Total Leads Generated: 1,122

• Total Deals: 328