Do you want more kitchen and batch remodel clients? It depends on whether or not your website can be found on Google. In order to get regular lead flow from potential clients that are looking online for your services, you need to register on Google Maps.
Google Maps has now become an integral part of Local SEO. Google Maps Optimization is basically a practice of optimizing your business for Google Maps to target the local audience. In this way, your potential customers can easily find you and you can build a good online reputation for your brand.
Almost all the remodeling or home improvement businesses are registering themselves on Google Maps not only to get more traffic to their site but also to boost up their search engine rankings and visibility.
Complete Google Maps Optimization Checklist
Here are some key points that you should keep in mind while doing Google Maps Optimization for your business:
1. Make Sure Your Business Has a Physical Address
It’s important to ensure that your business holds a consistent physical address for the town or area you want to optimize locally. The particular address you have mentioned for your business should be as close as possible to the area you are targeting.
2. Make the Right Use of Google My Business (GMB)
GMB is a free tool that allows you to manage how your business appears on Google Maps and Google Search. Keep your GMB profile information accurate and relevant so that customers can find you. Make sure the location you have listed is owner-verified.
3. Keep the NAP Accurate
In order to get visibility for your business on Google Maps, always keep the NAP (Name, Address, and Phone Number) of your GMP the same as it is on your website. Add the exact same details to avoid confusion among current customers and potential customers.
4. Write a Catchy Business Description on GMB Profile
You can write up to 750 characters on your Google My Business profile. Try to create an engaging, persuasive, and authentic description for your business. Pick one or two keywords and use them in the introduction paragraph of your business description. You can edit the description as many times as you want to create a perfectly optimized text.
5. Upload High-Quality Photos
GMB offers a lot of options when it comes to adding pictures for your business. Making your business look good online ultimately comes down to a careful selection of good-quality images. Add a high-resolution photo of the exterior and interior of your company’s building and some photos of your team to show the ambiance, environment, and culture of your office.
6. Collect Genuine Reviews
Google encourages business owners to ask their customers to leave feedback regarding their products or services. One of the best ways to collect reviews is to remind your customers to leave feedback once they have used your product/service. When customers leave good reviews regarding your business, it builds credibility and improves the reputation of your brand