Now that you have set up your kitchen and bath remodel website, it’s time to focus on making it SEO-optimized so that you can rank higher in search engine result pages.
On-Page SEO is basically the practice of optimizing each and every page of your site by following SEO rules to make your website easy-to-access and easy-to-use for search engines as well as for your users. It is a very broad topic because it covers a lot of different aspects that you have to keep in mind while producing content for your site.
In this guide, we’ll discuss some of the most important On-Page SEO factors that you should implement in your kitchen and bath remodel website. Let’s have a look at them:
Top 10 On-Page SEO Factors for Ranking in 2020
1. Optimize the Title Tag
Write a catchy and engaging title for your content. Make sure to keep it under 70 characters because the rest of the title gets cuts off in the search results. Strategically place your primary keyword in the topic and try to keep it natural.
Try to use words like Best, Quick, Top, Guide, and Easy in the title because people click on such titles more. Never add unnecessary words in the title because it takes away the purpose of writing SEO-optimized content.
2. Keep the URL Simple and Short
The URL of your page should be simple and clean so that both your readers as well the search engines can understand it easily. Use HTTPS in the URL if possible and remove all unnecessary words. Try to follow a consistent URL structure for each page to maintain an organized website. It’s not a good idea to add special characters in the URL of your page so try to avoid these characters.
3. Use Headings and Subheadings
Always divide your entire content into headings and sub-headings and make sections. We usually have 6 HTML headings ranging from H1 to H6 to define different sections of your content. Always use H1 for the title of your page and H2 for the main heading in your content. Never use H1 and H2 more than once in your content. Go for H3 and H4 to define the rest of the subheading on the page.
4. Write Engaging Meta Description
Meta descriptions are short descriptions that appear under the title in search results. They give people an idea of what kind of content they’ll get on that particular page. So, it’s very important to write an attention-gaining Meta description so that visitors can click on the title to visit your page. Always keep your Meta description under 160 characters and try to include your main keyword in it. Avoid characters like: , &, +, – in the description.
5. Place Keywords Strategically
One of the most important parts of doing On-page SEO is to learn where to place your keywords. If you are well-aware of the right placement of keywords in your page, it keeps your readers engaged and sends a positive signal to the search engines.
Use keywords in the title, heading, and sub-heading of your page. Besides that, use your primary keyword in the introductory paragraph so that the topic gets clear immediately. Never stuff your page with a lot of keywords because search engines do not like keyword stuffing. Just use your important keywords a few times in an article of 1800 words.
6. Add ALT Attributes in the Image
Adding ALT text is like doing SEO of your image. It tells search engines what the images on your website are all about. So, never forget to add ALT attributes in the images. Use your focus keyword in the ALT text of the main image of your page. Keep the text short, clean, and descriptive.
7. Use Internal & External Links
Internal linking is the process of linking your page to other pages of your site. Whereas, external linking is the process of linking your page to pages of other websites. Internal and external links are important On-Page SEO factors that provide users more information about the topics you are writing thus building your credibility in that niche. These links greatly help your website to rank higher on search engine result pages.
8. Focus on Page Loading Speed
Nobody likes to visit a website that takes forever to load. Google and other search engines pay great attention to the loading speed of your website. If your website takes more than 3 seconds to load, it is considered a slow-loading website.
In order to optimize the speed of the pages of your site, always optimize the images you are adding. You can also check the speed of your website using the Google Page Speed Insight Tool. It is a great tool that provides your detailed information about the issues of your site that are making it slow and ineffective.
9. Write Unique Content
No matter how good the design of your website is or how fast it loads, if you are not writing unique and original content to it, your site will never be able to achieve high search rankings. Among all the On-Page SEO factors, content will always be the king. Never add plagiarized content on your site because it harms your website’s reputation in the eyes of search engines. Try to create informative and useful content for your audience so they benefit from the knowledge you are providing them free of cost.
10. Maintain Good Readability
Once you have written a great piece of content on your website, focus on making it more readable. Good content contains a perfect balance of transition words, short & long sentences, active/passive voice, and length. Search engines always like long content because it ensures that you are providing good information on your page. The longer the article is, the better the chance of achieving high rankings and positioning in the search engine result pages.