No one can deny the fact that public relations are an integral part in the growth of any business or industry. Same is the case with the interior design industry along with the kitchen and bath business. You must be wondering why I am stressing on these two industry types.
Well, the reason is that designers and remodelers rely on visual imagery to attract new clients and showcase what they can do. Having a public relations strategy is critical to getting the attention of prospects and future clients. So how do you get the attention of prospects? For that, let me tell you how to increase your business exposure with public relations.
Tips to Increase Your Business Exposure with Public Relations
1. Social Media Presence
With the technological boom here for good, social media has evolved as the most effective and important tool present for businesses. Not only will a social media presence increase your prospects, but it will also let you update and publish information about your company instantaneously. For all interior designers and kitchen and bathroom remodelers, it is important to take to social media the grievances of clients and address them publically. Everyone can see how you will respond to client feedback or any negative experiences they may have had. Showing how you deal with challenges can win over prospects that may be on the fence.
Let the client know he/she is valued by addressing their problems in the best possible manner. Sure, negative feedback travels like wildfire in the digital era, so you need to curtail it there and then by providing excellent customer service as quickly as possible. If you can make a name in the industry with your prompt and timely customer service, you will gain more clients. Reason being, consumers are attracted to companies with a good name in the market.
With the increase in competition in the interior design and kitchen and bath remodeling business, it is important to stay at the top of the game with innovations. Be it starting a new color trend, bringing back something from the past, or introducing clients with a new color pallet altogether, you need to strive to be the first in setting trends. Let prospects and other designers/remodelers know that you are the industry expert.
4.Take Part in Industry Events
Taking part in industry events related to interior design and kitchen and bath remodeling activities will put your projects and company in the eyes of the media. If you plan to come up with a new product or want to introduce some new trend, now is the time to do it. Networking at such events will broaden your scope as a company and will give a boost to your media presence.
5.Positive Brand Image
Develop a positive brand image. Strive towards becoming a sustainable brand. Nowadays, people are becoming eco-conscious and are even willing to pay more for brands that work for the environment. For example, try incorporating natural plants, renewable energy and try to go green while remodeling kitchens and bathrooms. This will make your image much better in the eyes of the public.
These are just a few ways on how to increase your interior design and kitchen & bath remodel business exposure with public relations. For more information check out our resource library. If you have any questions regarding this article or want to speak with one of our specialist to learn more contact our office or schedule a strategy session to see how we can best be of service.