Do you know forty-six (46%) percent of Google searches are local? Have you optimized your website for local search as well? If not, it’s the right time to do so.
If your interior design or kitchen and bath remodeling company operates in physical locations, Local SEO must be part of your marketing strategy to get the right kind of clients from your website.
Local SEO is quite a vast topic that’s why it seems a bit confusing to a lot of designers and remodelers. In this blog post, we’ll discuss the basics of Local SEO to help you understand the process of optimizing your website for local search. Have a look:
5 Ways to Optimize Your Website for Local SEO
1. Create Your Google My Business Page
Claiming a Google My Business Page for your website is the first and most important step of Local SEO. Once you have created your business listing, make sure to add all the right information to save yourself and your clients from any kind of inconvenience. Use LSI Keywords while writing your business description and listing down your products or services.
2. Make Use of Schema Markup
Schema markup is quite helpful for Google because it helps the search engine match your business to local searches being made. It is basically an additional code that you add to your site so that search engines may know who you are, what you do, and where you are located. Local business schema can also help users who might be searching for products or services similar to your business.
3. Update NAP Information on Your Site
NAP refers to the name, address, and phone number. Keep the NAP updated on your website so that your potential clients can easily get in touch with you. Use the exact same information that you used on Google My Business listing on your website to avoid any kind of confusion. If your business has multiple locations, create a page for each location, and provide NAP information relevant to the location on that page.
4. Create a Separate Page for Each Service
It’s not a good idea to explain all your services on a single page on your website. Mentioning all your services in one place does not help Local SEO. That’s why, always maintain a separate page of each of your services and then apply schema to each page. This provides a clear sitemap to search engines to understand the structure of your site. Besides that, it also improves your search engine rankings.
5. Set up Social Media Pages
If your business does not have any presence on any social media platform, it’s time to pay attention to it. Create your business page on different social media platforms like Facebook, Instagram, and LinkedIn. This will increase your business exposure and help you to create an engaging audience interested in your services. Once you have created the social media pages, add social signals to your website so that the website visitors can also check your social media presence.
These are just a few tips to help you optimize your website for local search. For additional information take a look at our SEO section or resource library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can help you grow your business.