From Local Experts to Nationally Recognized Brands

Client: Sims Exteriors & Remodeling

Services Provided: Public Relations & Media Outreach

Objective: Elevate brand visibility, position the client as a thought leader in the home-remodeling space, and secure high-quality press features.

The Challenge

Sims Exteriors & Remodeling is a respected remodeling firm based in Madison, Wisconsin, but their online visibility and media presence were limited. They aimed to:

• Build credibility with homeowners through expert commentary and high-profile articles.
• Increase brand exposure beyond local markets into national home-improvement channels.
• Generate inbound interest, links, and referral traffic through press placements.

Our Approach

KABMS developed and executed a targeted PR strategy that included:

• Media Audit & Outreach Plan: Identified top home-improvement, design, architecture, and lifestyle publications relevant to the client’s audience.
• Thought-Leadership Content Creation: Crafted expert commentary, insight pieces, and contributor pitches for submission to media outlets.
• Pitching & Placement: Engaged with editors and writers to secure high-visibility placements that showcased the client’s expertise in exteriors, siding, windows, doors, decks, and remodeling.
• Tracking & Amplification: Monitored placements, tracked referral traffic, and leveraged each piece on the client’s website and social media channels to maximize reach.

The Results

KABMS secured multiple credible press placements for Sims Exteriors & Remodeling, including national and regional media features such as:

• Expert insights in home design trend roundups.
• Remodeling advice featured in lifestyle and home-improvement articles.
• Commentary on common renovation mistakes and design best practices.
• Features highlighting the client’s approach to craftsmanship and quality.

Impact:

• Enhanced brand visibility in high-authority publications.
• Increased referral traffic and online engagement.
• Strengthened SEO through high-quality backlinks and brand mentions.
• Elevated positioning as a trusted expert in remodeling and exterior solutions.

Why It Worked

• Authentic Expertise: We aligned the client’s real-world project experience with trending media topics like materials, color palettes, and home improvement techniques.
• Targeted Media Outreach: Focused on high-value outlets with relevant audiences, building long-term authority rather than one-time exposure.
• Content Amplification: Each feature was shared through the client’s owned digital channels, extending reach and credibility.
• Data-Driven Tracking: We measured referral traffic, backlinks, and media mentions to quantify PR success.

The Takeaway

Through a focused PR strategy, KABMS helped Sims Exteriors & Remodeling transform from a locally recognized remodeler into a nationally featured brand in home design media. The campaign not only built authority and awareness but also reinforced trust and lead generation across digital channels.

Client Overview

Client: BKC Kitchen & Bath
Services Provided: Public Relations & Media Outreach
Objective: Elevate brand prestige, generate media recognition and awards coverage, drive high-quality leads, and reinforce trust in the market.

The Challenge

BKC Kitchen & Bath, a well-established design and cabinetry firm in the Denver area, already had a strong local reputation but needed to:

• Increase visibility in national and home-design media.
• Secure recognized awards and press coverage to solidify its position as an industry leader.
• Convert media exposure into qualified leads and high-value remodeling projects.

Our Approach

KABMS implemented a targeted PR strategy centered around achievement-driven media placements and award recognition:

• Media & Awards Audit: Identified key home-remodeling awards and influential design/lifestyle publications.
• Content & Submission Support: Crafted compelling award submissions and media pitches highlighting BKC’s craftsmanship, design innovation, and customer service excellence.
• Outreach & Placement: Collaborated with editors, journalists, and award committees to secure prominent features and accolades.
• Tracking & Amplification: Monitored all coverage and leveraged earned media across BKC’s website, social channels, and client communications to maximize reach and credibility.

The Results

• Two Major Industry Awards: BKC Kitchen & Bath won both national and regional honors at the 2025 Chrysalis Awards for Remodeling Excellence.
• Best of Houzz Recognition: Earned dual “Best of Houzz” awards for Design and Customer Service in 2025, highlighting their exceptional client experience.
• Master Design Award: Achieved Silver in the 47th Annual Qualified Remodeler Master Design Awards for standout project quality.
• Expanded Brand Credibility: Consistent media coverage and award recognition positioned BKC as one of Denver’s most trusted kitchen and bath remodelers.

Why It Worked

• Award-Focused Strategy: Targeted submissions to reputable, high-value awards provided lasting brand authority.
• Authentic Storytelling: Real project narratives and client results made the pitches credible and relatable.
• Amplified Visibility: Each earned placement was promoted through owned channels to extend audience reach.
• Measurable Impact: Tracked increases in referral traffic, search visibility, and lead quality following media coverage.

The Takeaway

Through a strategic mix of PR and award-based recognition, KABMS helped BKC Kitchen & Bath evolve from a regionally respected brand to a nationally recognized leader in design excellence. The campaign delivered more than press—it built prestige, authority, and long-term brand equity.