As the internet is becoming a steppingstone in a potential client’s journey, investing in social media marketing has become essential for interior design and remodeling contractors. Social media has evolved as a strong foundation to connect and communicate with existing clients along with getting in touch with new ones.
To generate leads and sales online as a designer or remodeler, you need to have a solid social media plan in place. However, with so many platforms available having their own rules of engaging with the community, it becomes tough to maintain a sales-generating marketing strategy for your interior design or kitchen and bath remodeling business.
To overcome this difficulty, we have come up with some great social media marketing tips to help you run successful social media marketing campaigns. Have a look:
Top 5 Social Media Marketing Tips for Interior Design and Remodeling Contractors
1. Create Time-Lapse of Your Projects
There are a lot of designers and remodelers that share “before” and “after” photos of their projects on social media. However, to keep your audience hooked, creating time-lapse videos of your major projects can generate great results. It also helps your clients to understand the entire process in a better way.
2. Share Valuable Infographics
Infographics are a great tool to convey useful information to your audience without making them read long blog posts and stories. Select a topic related to your interior design or kitchen and bath remodeling business. Make an infographic on it. Share it with your audience and encourage them to leave feedback. While designing an infographic, make sure to follow a theme that represents your business brand identity.
3. Run Contests to Increase Engagement
If you face a hard time getting engagement on your social media posts, contests are the perfect way to boost the audience activity on your social media pages. For example, you can host giveaways, offer discounts, and run a limited time offer on your services and then create a contest for people to like, share, and comment on your posts.
4. Share Your Successes & Achievements
While looking for a professional interior design or remodeling company, clients usually pay attention to the history and achievements of that company. So, it is a good idea to celebrate and share your successes and milestones on social media so that your community can see what you are working on and how you make your projects successful. You may also consider going live on Facebook and Instagram to talk to your audience about the design or remodeling projects you are working on or have successfully completed.
5. Stay Consistent with Your Content
One of the most important points in your social media marketing strategy is to develop a consistent schedule. Maintain a theme in each post and share content when most of your audience is active online. As a general rule of thumb, it’s better to post early in the morning before starting work, in the afternoon mostly during the lunch break hours, and in the evening when everyone gets free from work.
These are just a few tips to help you out with social media marketing. We post new tips on a weekly basis so stay turned for more content and check out our resource library for additional trainings videos, webinars, and other helpful information. If you would like to chat with one of our experts to learn how we can help your business grow contact us or schedule a strategy session to learn more.