When to Hire a Publicist for Your Interior Design & Remodeling Business

You might be outstanding at making an empty room transform into a piece of art but making that piece of art the “talk of the town” might not be your knack. For this, you may need the professional help of a PR expert or a publicist. As you start your interior design and remodeling business, gradually and progressively you hire professional experts for the essential functions including finance, accountants, and marketing professionals.

The need for hiring a publicist is often ignored and designers tend to take things into their own hands. However, for long-term success, you need to hire a specialist for the job. If you are wondering when to hire a publicist for your interior design and remodeling business, then here are some pointers for you.

When You Have Completed Specific Projects

A Publicist helps promote and publicize your projects to your direct audience in your area, regional, or the world. If you do not have any projects to show, then hiring a publicist will only be a burden on your expenses. If you have a sufficient number and superior quality of projects to display in your portfolio, only then it is the right time to hire a publicist.

When You are Looking For Growth in Sales

You are a good designer, but you want your potential clients to be informed about this fact. Hiring a publicist would help you showcase your work and skills to the right target market, who would then turn into potential leads. Effective PR, marketing, and publicity can help boost your sales and client influx tremendously. So, if you are looking to increase your client base and sales, it is the right time to hire a publicist.

When You Want to Face the Media

You started your interior design or remodeling business some time ago, and have grown significantly in terms of sales and client base. Now you have become large enough to enter the world of advertising, social media marketing, and the press. Publicists are professional experts and they know how to handle the press and media. With expert insights into the field, they will know exactly where to strike for the right amount of positive publicity for your company.

For Enhancing Brand Recognition

You are a creative designer but in addition, a businessperson as well. No business can be successful without effective advertising, marketing and branding. Publicists help grow your brand awareness through innovative and effective promotional techniques. If you want your brand to be recognized as a strong and popular name in the interior design or remodeling industry, then hiring a professional publicist can be very beneficial.

Planning and Organizing Special Events

Interior Designers and remodeling businesses are a little different from the regular corporate world. Being dominated by art and creativity, they need to be spontaneous and unique. A publicist can help you stand out amongst the crowd by planning creative launch events, business parties, open houses, and exhibitions that are a fun and exciting way to showcase your projects. 

So these are some tips to help you know when to hire a publicist for your interior design or remodeling company. For more info take a look at our resource library. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.

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