From A Furniture-Store Look To A Premium Cabinetry Brand With A High-Impact Website Redesign

Client Overview

Kekuli Bay Cabinetry is a premium cabinetry provider offering high-quality, custom solutions for homes and businesses. While their products and services stood out in the market, their previous website was outdated, not user-friendly, and failed to reflect the company’s craftsmanship and modern offerings.

The Challenge

Outdated Design: The old website (formerly branded under Fanny’s Furniture) looked dated and lacked a premium feel.

Poor User Experience: Navigation was not intuitive, making it difficult for visitors to explore cabinetry collections or request information.

Low Mobile Responsiveness: The old site was not optimized for mobile and tablet devices, losing engagement from on-the-go users.

Limited Lead Generation: No clear calls-to-action (CTAs) or conversion-focused features, leading to missed opportunities.

Our Approach

KABMS took a comprehensive approach to revamping the website, focusing on both design and performance:

Brand Transformation: Rebranded the website from Fanny’s Furniture to Kekuli Bay Cabinetry, positioning it as a premium cabinetry provider.

Modern, Elegant Design: Created a sleek, image-driven design that reflects the quality of their cabinetry and appeals to homeowners, builders, and designers.

Mobile-Friendly & Responsive: Ensured seamless browsing across all devices with a responsive framework.

Optimized User Journey: Simplified navigation with clear product categories, project showcases, and a streamlined contact process.

Lead Generation Tools: Integrated strong CTAs, inquiry forms, and a clear path to request quotes.

SEO-Friendly Structure: Improved site architecture and content optimization to increase organic visibility.

Results

Before (Old Website)
 . Outdated and inconsistent branding.
 . Poor navigation and lack of mobile optimization.
 . Minimal lead generation capabilities.
 . Did not reflect premium product offerings.

After (New Website)

• Modern, Premium Look: A visually striking, professional design that matches Kekuli Bay Cabinetry’s high-end craftsmanship.

• Improved User Experience: Easy-to-navigate layout with strong focus on projects and services.

• Mobile-Optimized: Seamless experience across desktop, tablet, and mobile devices.

• Enhanced Lead Generation: Clear CTAs and inquiry forms increased customer engagement.

• Stronger Brand Identity: Transitioned from a furniture store feel to a specialized cabinetry brand.