SIMS
From Low Organic Visibility & Missed Leads To A 320% Growth In SEO Traffic & A Streamlined CRM Pipeline In 12 Months
Kim Harrison - Design Team Manager/Marketing
" We’ve been working with KABMS since January 2024, and I can confidently say they’ve been a game-changer for our remodeling business. Before partnering with them, we lacked clear marketing direction and strategy—but their guidance and expertise have helped us build a solid, strategic foundation.
Thanks to KABMS, we now have a strong marketing plan focused on organic growth while being intentional with our ad spend. Over the past year and a half, we’ve spent thousands less on marketing and have seen a noticeable increase in both the quantity and quality of leads coming in.
One of the things I appreciate most is their flexibility—they’ve been willing to tailor their services to match our evolving needs and let me be as hands-on (or hands-off) as my schedule allows.
I’m incredibly grateful for their partnership and would highly recommend them to any business looking for smart, strategic marketing support." - Kim
Client Overview
Sims partnered with Kitchen & Bath Marketing Solutions (KABMS) to enhance its digital presence and streamline customer engagement. Before our collaboration, Sims had limited visibility in search results and lacked an effective CRM strategy to manage leads and nurture prospects.
The Challenge
. Minimal organic traffic from search engines.
. Heavy reliance on direct traffic and referrals.
. Lack of structured CRM workflows, leading to missed opportunities.
. Limited brand visibility across digital channels.
Our Approach
KABMS implemented a two-pronged strategy:
1. SEO Optimization – We focused on keyword research, on-page and technical SEO improvements, and consistent content development to boost Sims’ visibility in search results.
2. CRM Integration – We introduced a customized CRM system to capture, track, and nurture leads, ensuring no potential customer slipped through the cracks.
Results
The Results (Last 12 Months)
After implementing SEO and CRM solutions, Sims saw measurable growth in both traffic and lead engagement:
Total Visitors: 10.85K
Total Page Views: 30.08K
Organic Views: 17.77K (largest traffic source, showing SEO success)
Direct Views: 7.59K
Paid Views: 1.92K
Before vs. After SEO
Before SEO – Sims was generating very little organic visibility, relying primarily on direct traffic and word-of-mouth. Online leads were inconsistent, and customer follow-up processes were manual.
After SEO – Organic traffic became the dominant channel with 17.77K visits, accounting for the majority of new leads. Improved search rankings helped Sims capture highly targeted prospects actively searching for their services.
Google Analytics Report (September 2024-2025)
Client
Sims Exteriors & Remodeling
Industry
Architecture and Remodeling
Short Term Results
120% Increase in Organic Traffic
Long Term Results
320% Increase in Organic Traffic
FOUNDER
JW Sims, Owner
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